今天是上篇文章的续集，😊，我们继续来看零售业未来的发展方向吧

The Future Of Retail Is Stores That Aren 't Stores(零售业的未来 商店不再只是商店)

This is exactly the thinking that more retailers should be experimenting with as they adjust to buy anywhere reality of the internet, according to Oliver Chen ,The head of the retail and luxury equality, research , at the investment research firm, Cowen and company.Two question he says retailers are asking are, what are modern consumers enjoying doing, and then how can retail solve into that experience?And That experience,” he says, usually means“ eating and drinking, and working out, and concerns about health and wellness ”.
难点词汇
experiment 乐于尝试
luxury /ˈlʌkʃərɪ, ˈlʌgʒə-/奢侈品
Cowen amd company 是一家投资银行
Work out 锻炼身体
Wellness健康
A juice bar or a pizzeria might give a retailer an edge at a time when competitors are scrambling to adapt .But, what happens in the longer run, once “experiences.”Is prioritized more widely?That's downtown, become just astring of corporate “town squares” and wine tastings?Chen says that retail experience that emphasizes human interaction and pleasant environs could just become a new normal, must like repidly shifting consumer expectations have pushed online retailers to make free, two day shipping standard, Still he says, “There are things we may have to do where a robot can't really do it to us.”--There will probably be brick-and-mortar business ,like tailors and hairdresser ,that remain impervious to these trends .
难点词汇
edge /ɛdʒ/ 优势
scramble /ˈskræmbəl/攀登，争夺
adapt /əˈdæpt/ 适应
prioritize /praɪˈɒrɪˌtaɪz/ 处于优先顺序
widely /'waidli/广泛的
Downtown 城镇中心
corporate /ˈkɔːpərɪt, -prɪt/ 公司的
A string of 一系列
emphasize /ˈɛmfəˌsaɪz/ 强调
interaction /,intər'ækʃən/相互作用
environs /ɪnˈvaɪrənz/ 周边地区
expectation /ˌɛkspɛkˈteɪʃən/ 期待值
shipping /ˈʃɪpɪŋ/  运费
standard /ˈstændəd/ 标准，权威的
Brick and mortar 传统公司实体
Tailors 裁缝店
Hairdresser 美发店
impervious /ɪmˈpɜːvɪəs/ 不受影响
做投资研究的科恩集团零售和奢饰品资产研究负责人奥利佛.陈认为，这正是更多的零售商为适应随处网购的现实而尝试的做法，她问商家最多的问题是“现在顾客喜欢做什么？商家如何满足此类客户体验？”而“此类客户体验”通常指的是餐饮健身和关乎健康的事。
在竞争对手们竞相调整适应时，果汁吧和披萨饼店可能会是个亮点，但是一旦众商家都将顾客体验置于首位，从长远来看会发生什么？市中心是否会变成一连串零售商开设的城市广场和平酒屋？陈说，突出与人互动和环境宜人的商户体验，将成为新常态。正如顾客期望值的迅速变化，推动了在线商户制定两日内免费送达的送货标准一样，但他也说有些事是机器人做不了，还得靠咱们自己。成衣店，美发店等一些实体店，很可能不会受此趋势的影响。

今天的节目就结束了，对于零售店的未来，你有什么看法呢？在文章中，那也不难看出，作者对于零售店零售店未来的看法当然是更加的趋于用户体验了，也有一些实体店不会被取代。